Why advertise with Yahoo!7?

Yahoo!7 has a unique combination of reach, frequency and premium environments to help advertisers target millions of Australians with greater relevancy delivering the audience that matters to them.

Scale
Take advantage of Yahoo’s global scale reaching nearly 600 million users every month across the world. Locally, we reach one in two online Australians, with over seven million people visiting Yahoo!7 each month.

Targeting
By 2010, we predict all brand display campaigns will include targeting and we’re ahead of the game in delivering leading targeting technologies.

We now have 141 BT categories, and 74% of users trialing our BT products have either rebooked or upweighted their campaigns, in fact, we’re the undisputed leader in targeting in Australia.

Premium environments
We create unique custom environments to keep users engaged and online, and draw on some of the best Australian brands from our partners at Seven and Pacific Magazines to do so.

To find out more, please contact one of our sales team.

Case Study I Electronics: Panasonic Olympics

Case Study I Electronics: Panasonic Olympics

Campaign: Yahoo!7's Australia-wide call for Olympics fans

Description: Users submitted a video (or audio) tape of themselves via email or post, commentating on everyday events, turning life into a sporting situation.

The Campaign in detail

Case Study I FMCG: Powerade

Case Study I FMCG: Powerade

Campaign: Seven performs at its peak for Powerade!

Description: Combing Powerade's offline activations, TV audiences were encouraged to search an easy to remember term 'Peak' in Yahoo!7 Search.

The Campaign in detail

Case Study I Auto: Toyota Great Outdoors

Case Study I Auto: Toyota Great Outdoors

Campaign: Toyota Camry explores the Great Outdoors with Seven

Description: To support Toyota's retail 'Explore the range' campaign, The Great Outdoors created four Australian driving stories supported by Yahoo!7 online.

The Campaign in detail

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