Why advertise with Yahoo!7?

Yahoo!7 has a unique combination of reach, frequency and premium environments to help advertisers target millions of Australians with greater relevancy delivering the audience that matters to them.

Scale
Take advantage of Yahoo’s global scale reaching nearly 600 million users every month across the world. Locally, we reach one in two online Australians, with over seven million people visiting Yahoo!7 each month.

Targeting
By 2010, we predict all brand display campaigns will include targeting and we’re ahead of the game in delivering leading targeting technologies.

We now have 141 BT categories, and 74% of users trialing our BT products have either rebooked or upweighted their campaigns, in fact, we’re the undisputed leader in targeting in Australia.

Premium environments
We create unique custom environments to keep users engaged and online, and draw on some of the best Australian brands from our partners at Seven and Pacific Magazines to do so.

To find out more, please contact one of our sales team.

Case Study I Mobile: Lily Allen

Case Study I Mobile: Lily Allen

Campaign: It's Not Me, It's You album release

Description: The objective was also to stimulate purchase of Lily Allen music tracks on 3 Mobile music store.

The Campaign in detail

Case Study I FMCG: Mars Pet Care Optimum

Case Study I FMCG: Mars Pet Care Optimum

Campaign: Optimum Results for Mars

Description: The Mars Pet Care campaign objective was to drive awareness of and consideration to purchase Optimum, a healthy pet food using key property placement.

The Campaign in detail

Case Study I Mobile: Eagle Eye

Case Study I Mobile: Eagle Eye

Campaign: Eagle Eye DVD Release

Description: Check out the latest Yahoo!7 mobile campaign for the Eagle Eye DVD release with Planet 3.

The Campaign in detail

Case Study I Electronics: Panasonic Olympics

Case Study I Electronics: Panasonic Olympics

Campaign: Panasonic wins Gold with Seven Olympics Campaign!

Description: 'The Fanatic' centered around an online and on-street search for Yahoo!7's roving reporter at the Beijing 2008 Olympic Games.

The Campaign in detail

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