TARGETING TOOLS

Yahoo!7 have some of the best targeting technology in the world. Ask our sales team for the best solution for your campaign.

Demographic Targeting

Our more than 5.35 million registered users have told us a lot about themselves, including date-of-birth, postcode, gender, and occupation, plus a wide range of self-identified interest areas. When added to standard 3rd party data, it adds up to an incredible array of demographic options.

Time-of-Day/ Day-of-Week Targeting

Sometimes promotions are quite time sensitive; offering luncheon specials at 3pm is probably not as impactful as at 11am. Movie decisions are made on Thursday through Saturday; not Monday or Tuesday.

Behavioural Targeting

• Behavioural Targeting is an online market services which infer users behaviour based on their online activity
• It uses proprietary algorithms to accurately predict consumer behaviour online, and targets consumers with market message close to purchase
• It enables marketing message to be targeted at very specific audience at scale
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Geographic Targeting

Today marketers have a greater need for location based advertising. Do you need massive reach in a specific region?

When we geographically target on Yahoo!7, we utilize the most advanced registration and location information available today. Yahoo!7 not only offers GEO targeting on a more granular level than most of the competitors, the product also achieves higher accuracy. This is possible because we enhance our IP-to-Location data with user data that we capture and process internally at Yahoo!7.

1. Target to the 8 states and territories within Australia
2. Those from 35 media marketing areas in Australia

• MORE ACCURATE: We enhance our IP-to-Location data with Yahoo proprietary user registration data. As a result, our IP-to-Location data is much more accurate than other commercially available IP-to-Location data.
• MORE DATA: We use user's Universal Location Manager (ULM) information AND registration data for Geo Targeting. Since we have more data than our competitors, we can target more accurately.
• BETTER ARCHITECTURE LEADS TO BETTER DATA: We are moving to an architecture where user's location data from various sources can be compared and cleaned before being used. This will enable us to only use that data in which we have the confidence.

Segment Targeting (new!)

The Segment Targeting tool allows Yahoo!7 to create specific audience segments based on audience characteristics e.g. Segment targeting identifies an AB audience as an audience which has demonstrated characteristics in purchasing various retail luxury goods and services, interest in high end finance products, interest in purchasing luxury cars, and are 35-55 years old and like playing golf.