Press Releases

Yahoo!7 and Catalogue Central announce partnership

Online catalogue business, Catalogue Central, has partnered with Yahoo!7 to syndicate its catalogue content within Yahoo!7’s newly launched promotions portal, extending Catalogue Central’s access to a portion of Yahoo!7’s 6.9. million monthly* unique audience. The content will launch on the Yahoo!7 site today, ahead of the anticipated strong Christmas sales period for retailers.

Catalogue Central’s content on the portal includes catalogues from some of Australia’s largest retailers including Big W, Optus, Best and Less, Dell, IGA and Clive Peeters. Visitors to the Yahoo!7 catalogues site will be able to browse the latest sales by clicking on their favourite retailer’s catalogues before heading instore.

According to Damon Scarr, National Media Sales Director for Yahoo!7 the partnership with Catalogue Central ensures that Yahoo!7 continues to provide strong and attractive content for its audience who are increasingly using the internet as a source of valuable shopping information.

“Through our targeting technology we know that our audience spend a lot of time researching future retail purchase decisions online. The recent launch of our promotions site has made this even easier for our audience and the addition of catalogues to our content will give them even more choice and powerful shopping information,” he said.

Matt Berriman, Catalogue Central’s General Manager, says the partnership is a great opportunity for retailers to access Yahoo!7’s audience of nearly seven million people as well as Catalogue Central’s 300,000 plus strong subscriber database.

“Retailers continue to embrace Catalogue Central as we provide increased reach to our guaranteed catalogue reads model. Our market leading analytical and purchase intention data about catalogue readers can’t be matched by our competitors, particularly the print catalogue industry,” said Berriman. “Our new partnership with Yahoo!7 has come at crucial time for retailers who now fully appreciate the power and impact online catalogues have on instore sales. It’s an exciting time for retailers as they continue to transition online, extending their catalogue reach beyond the traditional letterbox drop.” Catalogue Central continues to achieve exponential growth, recording a further 105 per cent YOY growth for Q1 of this financial year.

To visit the new catalogue site on Yahoo!7 go to: au.promotions.yahoo.com/catalogues

*Nielsen Net View September 2009, consists of unduplicated audience of Yahoo!7 (Brand) and Flickr (Brand) -