Press Releases

Truelocal.com.au and Yahoo!7 partner to launch Yahoo!7 Local

Australia’s leading local search directory, truelocal.com.au and Yahoo!7, one of the most comprehensive and engaging online destinations for Australian consumers and advertisers, today announced a distribution partnership to launch a new site - Yahoo!7 Local.

Co-branded with TrueLocal, Yahoo!7 Local will put customers in touch with thousands of local businesses across Australia. All content and search results that appear on the Yahoo!7 local site are now powered by TrueLocal.

TrueLocal Chief Executive, John Allan, said businesses on TrueLocal would benefit greatly from the increased exposure with an extended audience of nearly five million users visiting Yahoo!7 each month.

“Businesses can now reach more than half of Australia’s active online audience through Yahoo!7 and the News Digital Media family (publisher of Truelocal.com.au) of sites.”

“We’re committed to providing businesses with the best possible reach and helping them connect with millions of consumers across Australia actively looking for products and services everyday online.” “Today’s announcement is part of a wider strategy to ensure we deliver clients with the highest levels of return on investment by significantly increasing the number of leads and sales to their business, while delivering customers with an enjoyable user experience,” Mr Allan said.

Yahoo!7 Search General Manager, Brett Poole, said users’ appetite for local business information online was increasing.

"Our research suggests more and more people are turning to Yahoo!7 Search to find businesses and location information. Now, as part of our agreement with TrueLocal, our users can conveniently access this important information on the Yahoo!7 Front Page and get things done faster."

Yahoo!7 Local can be accessed directly from the Yahoo!7 home page via the top navigation by selecting ‘business listings’, which will take users through to the relevant search page or from the ‘local’ navigation on the left hand side of the Yahoo!7 Front Page.

TrueLocal’s sales team will be representing Yahoo!7 Local for companies wishing to list within the directory while display advertising on Yahoo!7 Local will be sold by Yahoo!7.