Press Releases

Yahoo!7 and Sensis bring world class mobile search

Yahoo!7 extends oneSearch™ leadership across Asia Pacific as the strategic mobile search partner of Sensis

Sensis and Yahoo!7 today announced a strategic partnership agreement to provide Yahoo! oneSearch™, Yahoo!'s industry-leading mobile search product as the search service for the Sensis Search mobile application. Today’s partnership further extends the global reach of Yahoo! oneSearch™ and significantly improves the search experience available on mobile devices for Australian consumers.

Through the launch of Sensis Search powered by Yahoo! oneSearch™, Sensis' customers will find it easy to locate relevant results on their mobile devices. Together, Sensis and Yahoo!7 are enhancing the search experience for consumers on mobile phones, while also providing new and exciting opportunities for advertisers.

Launched in 2007, Yahoo! oneSearch™ is specifically designed for mobile devices, delivering results directly on one mobile page, removing the need for consumers to navigate through a sea of links to find the information they want. Yahoo! oneSearch™ gives consumers access to news, financial information, weather conditions, Flickr photos, information from Yahoo! Answers around the globe, images from the web, as well as online and mobile web sites.

The Sensis Search mobile application, launched in 2004, is a specialist search engine accessible on all internet-enabled mobile devices. Sensis Search provides access to a range of content via the mobile internet and has shown remarkable growth since the start of 2008, with a 77 per cent increase in visits to Sensis Search. This clearly demonstrates a growing trend in consumers accessing information on their mobile phones. Sensis Search is easily accessed by Telstra Next G™ customers via the BigPond Mobile portal.

Ms Amanda Brook, General Manager, Sensis Mobile said: "Sensis is excited to partner with Yahoo!7 to provide our customers with Australia's leading mobile search application.

"Through this partnership our consumers now have access to an impressive depth of content.

"It's not just about delivering basic results but relevant info from both the mobile web and the global internet to help connect them with whoever or whatever they are looking for while on the go.

"Partnering with Yahoo!7 also extends the reach of our advertisers to more people. We have no doubt our relationship with Yahoo!7 will benefit our customers as we rollout more search innovations together in the coming months," Ms Brook added.

Mr Rohan Lund, CEO Yahoo!7 said, "We're excited that Sensis selected Yahoo!7 to power the Sensis and Telstra mobile search experience. This partnership further demonstrates Yahoo!7's commitment to search, and enables us to extend Yahoo!'s world leading oneSearch product within Australia's largest mobile network".

"We are focused on providing compelling search solutions and mobile-first experiences to consumers whenever and wherever they are. Delivering relevant information and quick answers on their mobile devices will enhance the Sensis Search mobile offer and create another popular Yahoo!7 starting point".

Yahoo! has announced mobile search partnerships with 60 leading mobile operators globally. The company recently unveiled Yahoo! oneSearch 2.0 in the United States (first launched in January 07), a new version of its award-winning mobile search service. Key enhancements planned will allow users to initiate searches faster using text or voice and access even more relevant details through integrating content with publishers such as Sensis. These innovations build on Yahoo!'s strategy to become the starting point for consumers in the mobile internet.

To view the new Sensis Search mobile application powered by Yahoo! oneSearch visit: http://m.sensis.com.au/ on your mobile phone, text the word sensis to 0415 268 766.