News

Product Overview

Australia’s most extensive online news source

We cover the news that matters
Top stories, entertainment news, celebrity gossip, sport, etc.
Extensive news coverage
Over 20 different content providers
Exclusive online destination for 7 News
Australia’s number one news source
Produced from the 7 Newsroom
Integrated newsroom enabling us to break news first
Completely redesigned
Launched on 30 June 2008
Geo-targeted local news and weather
Automatically tailored to the user’s state

Audience Overview

Yahoo!7 News' audience is female skewed. We have a broad audience due to our wide-ranging content, but two groups are most significant:

Primary audience: 25-34 women cruisers
Behaviour: Tend to click on headlines that interest them from Frontpage or Mail, rather than come to the site for a news update.
Education: A higher proportion of our audience has some college education or a bachelor’s degree than the category as a whole.
Occupation: A higher proportion of our audience are homemakers than the category as a whole.

Secondary audience: 35-49 male news junkies
Behaviour: Tend to check a few different news sites over the course of the working day.
Education: A higher proportion of our audience has some college education or a bachelor’s degree than the category as a whole.
Occupation: A higher proportion of our audience is technical or self-employed than the category as a whole.

Unique advertising and sponsorship opportunities

Full Coverage Sponsorship
BTYB position, media block and branded content. Examples include the iPhone launch, US Election, World Youth Day, Fashion Week, etc.
Category Sponsorship
BTYB position, media block and advertorial position on category index page. Examples include technology, entertainment, world, etc.
Geo-targeted media and state sponsorship
BTYB position on state index pages and media geo-targeted to the user’s state
News poll position
BTYB position on voting and results page. This is often promoted on Seven News
Seven News Video
Australia’s leading news source, available exclusively on Yahoo!7 News

Ad Units

• Medium Rectangle
• North Leaderboard
• South Leaderboard
• Video
• Floating Ad Display