Sport

Product Overview

Australia’s favourite sports in one place!
http://au.sports.yahoo.com/

Top Sports covered
All the latest sports results covered with news, live scores, photos, schedules and ladders. AFL, NRL, Cricket and Tennis are the most popular sports.
The home of Fantasy Sports in Australia
Create your own league for NRL, AFL, English Premier League, F1 as well as Golf at http://au.sports.yahoo.com/fantasy/
Exclusive content every day
Features include news, results, live scores, video news, blogs and schedules for all major sporting events.
Sports Community
Fans from all sports come back daily to discuss latest results and take part in Footy Tipping.
Newsletter
Weekly sports newsletter with all the latest results, plus photo of the week.

Audience Overview

Yahoo!7 Sport is male-skewed, with traffic peaking on Saturdays, Sundays and Mondays.

Most popular sports include:
AFL, NRL, Cricket, Rugby Union, Tennis, Football, Motor sports, Horse Racing, Basketball and Golf.

Unique advertising and sponsorship opportunities

Sponsorship
Sponsor strip position, media block and branded content.
Fantasy Sport
MREC and BTYB ad position on this engaging tool–linked to a promotion
Competitions
To be launched around season launches, fantasy sports and also finals.
Live Scores
New BTYB sponsorship on flash scoreboards – never been seen before in Australia!

Ad Units

• Sponsor Strip
• Medium Rectangle
• North Leaderboard
• South Leaderboard
• Video
• Floating Ad Display