Travel

Product Overview

Yahoo!7 Travel reaches a highly engaged holiday maker audience which passionately seeks information on its favourite holiday destinations.

Comprehensive travel guides
Featuring comprehensive travel guides for Australia, Europe, Asia, North and South America - profiling the most popular attractions at the world’s favourite destinations
Online Reservations
Helps plan a holiday, check out great deals and then book flights, hotels, car hire and tours online
Ten of the Best
Gives users a snapshot of the highlights of a destination, activity, theme or attraction
Your Holiday
A collection of stories written by professional writers, as well as travellers, about their holiday experiences. A true experience for holiday planners
Travel Blogs
Read all about the adventures in the fascinating lives of our travel bloggers.
Cruises
Cruising is the trendy new way to travel and Yahoo!7 has all the best articles together with ship information to make a cruise a trip of a lifetime
Travel Video
A collection of original and quirky video travelogues spotlighting unusual destinations around the world

Audience Overview

Primary Audience: 20 – 49 Females, professionals & highly educated
Behaviour: Users are highly involved in their personal travel planning process. They enjoy sampling different world cuisines and consider themselves environmentalists.
Uniqueness: They tend to enjoy holidays where they can experience local culture and are looking for unique experiences. They enjoy travelling locally within Australia.

Secondary Audience: 18 – 45 Men, professionals & highly educated
Behaviour: Their lives are full and busy. They take higher responsibilities in their jobs; success is extremely important. They access Online Travel mostly at midday and evenings; tend to plan weekend holidays.
Uniqueness: They tend to book travel online rather than visit a travel agent.

Unique advertising and sponsorship opportunities

Travel Advertorial
Advertorials provide clients from Travel and related industries an opportunity to integrate into relevant content
Great Deals
Travel Great Deals are a fantastic way of promoting a tactical offer or an ongoing schedule of special deals
Themed Sections
Opportunity to sponsor a dedicated section within the site, themed around a new destination each quarter
Your Holiday Sponsorship
Advertisers receive exposure on the Travel website in exchange for a competition prize
Ten of the Best
Fantastic new opportunity for an advertiser to sponsor and create their own 10 of the best list
Travel Spotlights
Travel now features Special Offer Spotlights on the homepage as well as on each destination page
Competitions
Holiday giveaways are one of the best promotional features within Yahoo!7 Travel

Ad Units

• Medium Rectangle
• North Leaderboard
• South Leaderboard
• SKY
• Rectangle
• West
• Video
• SPOT
• NT1
• Content/e-clip