Finance

Product Overview

Yahoo!7 Finance helps users to make educated, informed financial decisions, making managing financial matters simple

Finance offers a great depth of financial info
Over 15 different financial news providers. Market updates, company and industry specific news
Easy to use investment tools
Coverage of 48 local and international stock markets. Design and keep track of your personalised share portfolio. Currency converter with over 158 currencies
Make the most of your money with Money Matters
Comprehensive personal finance section featuring calculators, comparisons, budgeting, saving, tax and more
Daily updated expert blogs
Top local and international columnists share their insights on the financial landscape. Plus, a wide variety of daily video with topics from tips to market reports

Audience Overview

With Yahoo!7 Finance’s broad range of investing and personal finance content, we capture different user groups. Primary audience segments include:

Family Finances
Primary audience: 'Heartland Australian'; 25 – 45 year old male and female
The ‘Heartland Australian’ - your everyday person in the street - visits Y!7 Finance and Money Matters for impartial advice on their important financial decisions.

Investors
Secondary audience: Sophisticated Investor; 35–49 year old male
The more savvy investor, from A/B income group, visits Y!7 Finance for a daily snapshot of financial markets - including high volume stocks, Australian and International markets and currency prices. They use manage their own investment portfolio using Yahoo!7’s personalised share tracker.

Unique advertising and sponsorship opportunities

Finance Spotlights
The Finance Spotlights offer a unique and prominent product positioning within the Finance Home Page, throughout Finance News and Money Matters
Feature Sponsorship
BTYB position, media block and advertorial position on feature index page. Examples include Small Business, lifestages, stock of the week, online trading, credit cards, budget, tax, education
Sponsored Columnist
One of the best ways to reach a targeted audience. Create a company profile and develop a user relationship
Fantasy Share Trader
Headline a highly interactive stock trading platform. Branding and significant promotion
Finance Video
A variety of finance-related video ranging from expert interviews, to finance tips and market reports

Ad Units

• Medium Rectangle
• North Leaderboard
• South Leaderboard
• SKY
• Video
• Floating Ad Display
• NT1
• Content /e-clip
• SPON/ BTYB
• SPOT