Mobile

Yahoo!7 Audience & Advertising Products

Yahoo!7’s advertising products for mobile and tablet devices provide advertisers a premium environment to target an engaged and receptive audience. As a leading brand on the web - no matter where and how people access it - Yahoo!7 has the Science + Art+ Scale to successfully integrate mobile into the marketing mix.

Using mobile to complement a web-based campaign or multi-media plan, allows advertisers to stay connected to their audiences no matter how they choose to access the Yahoo!7 network.

Each month over three million users come to the Yahoo!7 Mobile network to connect with the information and people that matter most to them. Yahoo!7 offers a compelling set of mobile advertising products designed to help marketers tap into this rapidly growing audience.

In addition to our mobile site, there is an ever expanding portfolio of multi-platform apps, including Yahoo!7 Sport, TV Guide, 7News, and Food. To date in Australia, we have had over 650,000 apps downloadeds with even more new product launches coming soon.

Yahoo!7 Apps

• Yahoo!7 Food
• 7NEWS
• Yahoo!7 Sport
• Yahoo!7 TV Guide

How and Where to Use Mobile

Advertisers should consider approaching mobile as an integrated part of a media plan as internet consumption becomes increasingly mobile. Integrating online and mobile ad campaigns has the ability to generate higher brand lift and purchase intent than either channel can deliver alone. Advertisers can leverage characteristics unique to mobile such as location and immediacy with an emphasis on product-based information like price, features and benefits.

Boost Your Brand

Display solutions

Yahoo!7 offers brand advertisers guaranteed display impressions complemented by deep consumer insights and industry-leading targeting across Yahoo!7 mobile and the ever expanding host of apps. Display ads can be targeted using the same wide array of options as traditional web-based banners.

Rich media solutions

Yahoo!7 can turn creative concepts into attention-grabbing ads that resonate with a mobile audience and deliver premium branded experiences. Opportunities include expandable banners, interstitials and over the page (OTP) ads. Enhance any of these ad formats with our variety of “click-to” actions including, click-to-video, click-to-call, click-to-app-store and click-to-site.

Targeting solutions

Yahoo!7 is extending our industry-leading targeting tools across the mobile audience to pinpoint the people who matter to an advertiser’s business and deliver the right message at the right time. Our targeting solutions include:

• Demographic
• Geographic
• Contextual
• Behavioural
• Device
• Operating system
• Operator

Search solutions

Maximise the reach and impact of search advertising by extending search campaigns to mobile. By optimising and tailoring a message specifically to mobile, advertisers can connect with customers in one click, when it matters and where it matters.

Ad Units

Yahoo!7:

• Banners
• Rich Media formats
• OTP for mobile
• Marketplace Links
• Sponsorships

SMS & MMS Alerts:

Reach opt-in consumers of Pacific Magazines title’s via SMS or MMS alerts.

• Girlfriend
• Men’s Health
• Women’s Health
• marie claire
• In Style
• Who