Mobile

Product Overview

Is your brand finding it difficult to connect with today’s time poor consumer?

Are your desired consumers constantly on the move, seeking quality interactions during their "down time" or to be purely entertained?

Yahoo!7 & Planet 3 Mobile Marketing and advertising may be the element you need to add to your current marketing mix.

As of October 1st 2008, Yahoo!7 is the exclusive partner for advertising within the Planet 3 content platforms. Contact your Yahoo!7 Sales Representative for more information.

Mobile marketing = 'mass market' opportunity
Nearly 80% of the Australian population owns a mobile device
Superior, measurable results
Banner ads on Y!7 + Planet 3 properties see CTR’s ranging from 5 – 25%. We have a wide range of case studies to guide you on the right execution for your campaign
The Exclusive Opportunity
Our sites offer only one banner ad on the page, providing premier placement for your 'brands' ads
Global Experience
Yahoo!7 mobile gives you access to the leading techniques and opportunities, brought to you from Yahoo!'s stable of internationally leading mobile marketing applications and locally from m.Net, Australia’s leading mobile solutions company
Superior Active 3G User Base
3's customers choose to watch content via Planet 3 – rather than it being forced on them. This means you can reach an audience that is far more receptive to your messages

Unique advertising and sponsorship opportunities

Yahoo!7 Beyond the Banner
A 360-degree approach to the use of digital media as part of your communication strategy. Harness the power by combining the strengths of website banner advertising, interactive mobile banner advertising, mobile opt-in functionality, and tailored SMS interactivity
Sales Promotion
Increase the immediacy and relevance of sales promotions via mobile banners, text links and mobile coupons
Direct Response
Drive direct response for your campaign by enticing users to interact with your message via SMS, mobile internet sites and opt-in database management options
Viral Marketing
Bring brands to life in an interesting way. Create brand interaction by seeding unique content & information to users that they can pass on with the touch of a few buttons
User generated content
Opportunity to create a personal connection with users through photos, mobile blogs and mobile communities

Ad Units

Yahoo!7
• WAP Banner
• Text Links
• Sponsorships

Targeting by:
• By property
• By carrier
• By age group
• By gender
• By handset

Planet 3
• WAP Banner
• Sponsorships
Targeting by:
• By property
• By carrier
• By age group
• By gender
• By handset