Lifestyle

Product Overview

Connecting women through their passions

Australia’s leading magazine titles
Including New Idea, Better Homes & Gardens, marie claire, Men’s Health, Women’s Health, WHO, FAMOUS and Home Beautiful
Australia’s leading lifestyle television
Including Better Homes & Gardens TV, Sunrise and The Morning Show
Key content offerings aligned to audience interests
Including Food, Health, Parenting and Gossip
Credible experts and useful tools
Content from leading magazine partners is supplemented with credible experts and columnists across a range of topics and augmented with industry leading tools

Audience Overview

• She wants to be successful at home
• She wants to make life improvements - to look good, lose weight, get fit, be happy
• She wants to treat herself well - physically, emotionally, spiritually; to reduce stress & relax
• She wants to find tips and ideas - about everything from new recipes to great home renovation ideas
• She is increasingly in charge of how the large household income is being spent
• The Y!7 Lifestyle woman wants solutions to her busy lifestyle and will take any help she can get to save her time as she juggles roles. Lifestyle answers that need by giving her information on the topics she cares most about and the tools she needs to achieve her life goals.

Primary Audience: 25-49 Female
Education: A higher proportion of our audience has some college education or a bachelor’s degree than the category as a whole.
Occupation: A higher proportion of our audience are more likely to be managers or professionals than the category as a whole.

Secondary Audience: 18-54 Female
Education: A higher proportion of our audience are currently studying or has some college education or a bachelor’s degree than the category as a whole.

Unique advertising and sponsorship opportunities

Membership Solus Offer
Solus Offers reach active opt-in members in a direct and responsive email format. Offers are sent to members who have opted in to receive communication
Gallery sponsorship
Photo galleries are one of the most popular interactive elements within Lifestyle providing high engagement and time spent and can be sponsored exclusively in a magazine or Lifestyle for 1 month at a time
Competitions
Highly sought-after position providing exposure and the ability to access opt-in database information at competition close
BHG & Sunrise Video
Australia’s leading lifestyle television programs, available exclusively on Yahoo!7 Lifestyle

Ad Units

• Medium Rectangle
• Medium Rectangle 1
• North Leaderboard
• South Leaderboard
• Video
• Floating Ad Display
• E-clip