FAMOUS

Product Overview

Yahoo!7 Lifestyle FAMOUS is the online home for everything about celebrity, the famous and the truly fabulous

Featuring up to date content on the super rich and super famous; their hook ups, their break ups, their inspiring fashion moments and their jaw-dropping falls from grace.

Users can get the their latest gossip fix, see the hottest fashions directly from the red carpet, engage in interactive polls as well as use Yahoo!7’s popular community tools such as Answers and Groups.

Audience Overview

The typical FAMOUS reader is a Woman aged 20-44.

The FAMOUS reader is:
• 54% more likely to enter competitions online
• 36% more likely to shop online for products and services
• 30% more likely to search for Entertainment information than the average Australian online!
• She is also 4 times more likely to have spent $700+ on perfume and cosmetics in the last four weeks*!

Unique advertising and sponsorship opportunities

Newsletters
A weekly newsletter, allows advertisers access to active opt-in members within the unique context of the FAMOUS website
Competitions
FAMOUS competitions can feature advertiser’s brands and products in an engaging environment
Photo Galleries
Photo galleries are a popular and interactive feature, regularly viewed by users. Includes pre-roll MREC and Leaderboard reinforcing a brand message in a popular environment

Ad Units

• Medium Rectangle
• Medium Rectangle 1
• North Leaderboard
• South Leaderboard
• Video
• Floating Ad Display
• E-clip