New Idea

Product Overview

New Idea is the online home for Australia’s publishing icon for more than 100 years - New Idea magazine

New Idea remains at the forefront of involvement and influence in the lives of Australian women, providing entertainment, information and ultimately enjoyment and satisfaction across a variety of topics including food, beauty, fashion, health, finance, lifestyle, pets, travel and autos.

New Idea features all the great content from the magazine as well as competitions, interactive polls and popular Yahoo!7 social networking tools Answers and Groups.

Audience Overview

The New Idea’s reader is 25-54 female skew.

Unique advertising and sponsorship opportunities

Newsletters
A weekly newsletter, allows advertisers access to active opt-in members within the unique context of the website.
There are two newsletter opportunities for advertisers:
1) Weekly Advertiser inclusion within magazine e-newsletter
2) Fortnightly Advertiser offer-based Solus Newsletter
Competitions
Competitions can feature advertiser’s brands and products in an engaging environment
Photo Galleries
Photo galleries are a popular and interactive feature, regularly viewed by users. Includes pre-roll MREC and Leaderboard reinforcing a brand message in a popular environment

Ad Units

• Medium Rectangle
• Medium Rectangle 1
• North Leaderboard
• South Leaderboard
• Video
• Floating Ad Display
• E-clip