Better Homes & Gardens

Product Overview

Better Homes & Gardens is the online home for the leading home living magazine and TV show, Better Homes and Gardens

• Better Homes and Gardens recognizes the value of the home and provides users with practical and creative inspiration
• The site features extensive information, tips & tricks on all home topics such as gardening, crafts, food and home improvement
• Users can engage with popular Yahoo!7 social networking tools such as Groups, Answers and enter competitions and learn more about next week’s BH&G TV show

Audience Overview

The typical BH&G reader is a Woman aged 25-54, she is also likely to be the Main Grocery Buyer in her household (88%)

She generally uses the internet each day, and is:
• 39% more likely to shop for groceries online
• 31% more likely to enter competitions online
• 25% more likely to shop online for products/services than the average Australian online!

Unique advertising and sponsorship opportunities

Newsletters
A weekly newsletter, allow advertisers access to active opt-in members within the unique context of the BH&G website
Competitions
BH&G’s competitions can feature advertiser’s brands and products in an engaging environment
Photo Galleries
Photo galleries are a popular and interactive feature, regularly viewed by users. Includes pre-roll MREC and Leaderboard reinforcing a brand message in a popular environment

Ad Units

• Medium Rectangle
• Medium Rectangle 1
• North Leaderboard
• South Leaderboard
• Video
• Floating Ad Display
• E-clip