Home And Away

Product Overview

The Home and Away website supports Australia's most popular weekly drama

Video Content
The video content is extremely popular, it includes daily sneak peeks of the upcoming episode, behind the scenes and video specials, for example the filming of Kate Ritchie's last scene. These attract approximately 500,000 streams per month
Picture Galleries covered
Pictures of major story lines, behind the scenes as well as key events ie Logie Awards
Interviews
Interviews with key cast members about their storylines, what’s happening in their lives away from Summer Bay, New Year’s Resolutions etc.
Blogs
Regular Blogs from key cast members
Newsletter
Weekly Home and Away newsletter
Mobile
Home and Away is also available on mobile phones via WAP. Picture galleries, trivia and features are uploaded on a weekly basis and accessable from the major mobile networks

7 Network Audience Overview

Home & Away attracts a broad range of demographics with a quarter aged between 18-39 and 38.7% between 40-64 years.

Men 18+ account for 30.7% of the viewers, 53.9% for Women 18+ and half are also Grocery Buyers.

Yahoo!7 Audience Overview

Home and Away online has an extremely loyal fan base and attracts over 2.5 millon page views per month and supports four active message boards.

Unique advertising and sponsorship opportunities

Very successful sponsorship campaigns have been run in conjunction with Channel 7 and Pacific Magazines, which include competitions, exclusive photo shoots with the cast and content tailored to the sponsors brand.

Sponsorship
Media block and branded content
Competitions
• Competitions can feature advertiser’s brands and products in an engaging environment.
• Cross platform competitions can include integration of talent
Mini sites
Mini Sites can be created
Newsletter
Sponsorship of the weekly newsletter

Ad Units

• Medium Rectangle
• North Leaderboard
• South Leaderboard
• SKY
• Video