It Takes Two

Product Overview

yahoo7.com.au/ittakestwo is the website for the popular celebrity reality singing show, It Takes Two

The site contains photo galleries, videos, exclusive behind-the-scenes footage, celebrity interviews and profiles, bios of hosts, judges and professional singing partners, music fact sheet, song lists, scorecards, fashion galleries and weekly wardrobe listings.

The site is also home to exclusive music videos from the show's professional singers as well as guest performers who appear on the show, for example Harry Connick Jr and Brian McFadden.

Supported on air with packaged in show web throw every week, the site had 2,990,813 PVs over Series 2, the most popular area is the photo galleries which had 1,477,365 PVs during Series 2.

Audience Overview

The site attracts a very active online community through message boards (431,267 PVs during Series 2) and polls.

Female skew 64% and 60% being 35+.

Unique advertising and sponsorship opportunities

Show Sponsorship
• 2 x 50% Rotating Show Sponsorships
• Includes sponsorship of various content modules within the site
Photo Galleries
Sponsorship of Photo Galleries and South Position within photo galleries
Polls
Sponsorship of Voting Polls within the site
Competitions
Competitions can feature advertiser’s brands and products

Ad Units

• Medium Rectangle
• North Leaderboard
• South Leaderboard
• SKY
• Video