Answers

Product Overview

Yahoo!7 Answers is a popular evolving Social Web at work

The social media phenomenon is fed by human needs for self-expression, feedback, generosity and community.

Yahoo!7 Answers is about people giving back to their community – their connections and knowledge are making the Web a better place. Answers is the popular evolving Social Web at work.

No question is too dumb or too obscure and the answers range from offbeat to purely definitive. This is why Answers is:

• Australia’s and the world’s #1 Q&A website with over 95% market
• #1 ad-supported Research Tool in Australia

Unique advertising and sponsorship opportunities

Category Sponsorship
Advertisers can sponsor a category within Answers to associate their brand in a contextually relevant environment.

• Category sponsorship entitles advertisers to a BTYB position & media block with the opportunity to pose engaging questions to the captive Answer’s community
• Examples include health, travel, beauty and Style, pregnancy and parenting etc.

Knowledge Partners
• Knowledge Partners is a program that allows companies or organisations to bring their expertise to the Answer’s community
• The Answer’s community are encouraged to ask questions directly to the Knowledge Partner, instigating a two-way dialogue whilst positioning advertiser’s as the experts within their field