Flickr

Product Overview

The world coolest and Australia's most popular online photo sharing site

Upload, manage & share
Online at flickr.com or via mobile on m.flickr.com
Join, or create your own Groups
Around areas that you’re passionate about
Comment, tag & add notes
To your own content as well as your contacts
Introduction of Video
For Pro users, capped at 90 sec max
Add content to Maps
Show geo-tagged photos and video show location taken, also discover other members content using Places
Order prints
From a careful selection of high quality print partners

Audience Overview

Flickr audience skews slightly towards male

Broad audience:
Stand-out group of technical & professionals
Primary audience:
Age: Males and females 21-55.
HHI: 75% members over $50k, 30% members over $100K.
Education: A higher proportion of our audience has some college education or a bachelor’s degree than the category as a whole.
Occupation: A higher proportion of our audience are technical or professional than the category as a whole.

Unique advertising and sponsorship opportunities

Sponsored Groups
Leveraging the power of the Flickr community and encouraging members to contribute around a strong call to action
Flickr API
Activated on your website to display users representation of your brand. Creative activation can encourage increased participation by members. Examples include Duracell, Peugeot, Canon, etc.
Graphical Ad units
Directly targeting your message to Flickr users through LREC, HB or SKY positions
Geo-tag map sponsorship
Rally the community around campaigns with strong geo-based themes such as travel, with a co-branded map that links to a sponsored Group

Ad Units

• Medium Rectangle
• SKY