Yahoo!7 Home Page

Product Overview

Yahoo!7 front page is the "starting point" for...

• Strong and rich content across news, entertainment and lifestyle, including exclusive Channel 7 content
• The world’s #1 webmail service plus top community products
• Yahoo!7 Search
• TV guide, weather and other compelling localised services

New design
Launched on 1 July 2008
• More visual
• More advertiser opportunities
• Increased interactivity with local, community and in-page video
High profile: enjoying strong, ongoing promotions from Channel 7

Audience Overview

The Yahoo!7 front page is the starting point for a broad audience

Education: A comparatively high proportion of our audience has some tertiary education or a bachelor’s degree.
Occupation: Key groups include executive/managerial, service worker, technical and retirees.

Unique advertising and sponsorship opportunities

Main display ad (including over-the-page executions)
Yahoo!7’s front page MREC positioning is among the most prominent on the market, allowing for a truly high-visibility execution
Top text links
Messaging and logo opportunity, at the top right of our page, close to the extremely popular mail area
Finance sponsorship
Logo placement alongside Yahoo!7’s strongest and most popular finance tools displayed on the front page
The Marketplace
Display your logo and your message to consumers in detail with a dedicated, week-long placement
Sports scores sponsorship
Sponsor live scores & sporting updates for some of the biggest sporting events on the calendar, including cricket, tennis, AFL & NRL

Ad Units

• Medium Rectangle