Mail

Product Overview

Winner of a 2009 Hitwise Australian Online Performance Award,Yahoo!7 Mail is regarded as the world’s best webmail product, leading in both features and innovation.

Yahoo!7 Mail recently launched the "Smarter Inbox" feature which makes it easier for users to stay connected to the people who matter most to them. The Mail product is comprised of two products, Classic Mail and All new mail.

Current Users of Classic Mail total around 60%. Benefits include:
• The original Yahoo! Mail interface used by a loyal Yahoo! Audience
• Uses existing market-leading SPAM and Virus protection
• Smarter Inbox
• IM Integration

Current Users of All new mail total around 40%. Benefits include:
• Streamlined, user-friendly interface
• Features previously only found in offline mail clients
• Market-leading SPAM and Virus protection
• Drag and drop
• Preview pane
• Easy-to-use keyboard navigation
• Smarter Inbox
• IM Integration

Audience Overview

The Mail audience is highly diverse, with both loyal male and female base users.

Unique advertising and sponsorship opportunities

Rich Media
The LREC on the Welcome Page of Y! Mail Classic is exceedingly versatile in terms of its rich media capabilities:
o Expandos & reverse expandos
o Video/Flash

Classic Mail Welcome Page OTP & All new mail Welcome Page Roadblock
o The first ad a user sees, the 300x250 on the Yahoo! Mail Welcome Page, is the perfect place to make a BIG impact!

3x Frequency Roadblock
Own the first three impressions a user sees when they log on to Y! Mail

Stationery
Users can select to use different types of stationery as the background to their emails. Advertisers can submit stationery that represents their brand’s creative!

Peelback
Peelback roadblock available on both products

Ad Units

• North
• Medium Rectangle
• SW1
• SW2
• SW3
• MNW
• SKY