Messenger

Product Overview

One of Australia’s most popular instant messaging services, Yahoo!7 Messenger is also a global leader in the Internet space.

Yahoo!7 Messenger makes it easier than ever for people to express themselves, as well as to interact and manage relationships with their friends and family. Messenger is a powerful real-time communications platform that enables advertisers to be a part of their audience’s conversation.

Yahoo! Messenger offer more ways to:

Communicate
• Instant messaging – text
• IM Conferencing – text and voice in a group
• Voice – free PC to PC
• Webcam – PC to PC live video

Share
• Photos – share from your desktop or Flickr
• Files – 2gb
• Games
• Updates – see what your friends are doing online
• Pingbox – use Messenger on social networks, blogs or personal websites
• Plugins

Customise
• Avatars
• Audibles
• Emoticons
• IMVironments
• Plugins

Product Overview

The Messenger audience is incredibly diverse, with an approximate equal split between male and female users. In addition, the average Yahoo!7 Messenger user is over 21 years of age, has a high school education and accesses Messenger primarily from their home.

Unique advertising and sponsorship opportunities

IMVironments
Users can select to use interactive, themed backgrounds for their IM window.

Audibles
Animated, talking characters that users send to their friends in the same way as emoticons; can be used to liven up an IM conversation.

Ad Units

• Half-banner
• Medium-rectangle
• SKY
• Rich Media available