Movies

Product Overview

Australia’s local Movies destination connecting people to the community of moviegoers and to the world’s knowledge of motion pictures

Local Entertainment Destination
Yahoo!7 is the only Australian Movies web site that has both a comprehensive database of local movies information and video content together with movie screening times for all cinemas across all suburbs nationwide
Extensive Movies Database
Yahoo!7 Movies has a database of 25,000+ movies dating back 25 years plus 170,000 actor, producer and director profiles
Extensive Video Content
Movie Trailers, clips, interviews, Film Festivals, home entertainment DVD content
Entertainment News & Red Carpet coverage
Local and international Movies and Entertainment news feed updated consistently as news breaks. Red carpet coverage from Hollywood to Cannes to local premieres
Community Utilities
Integrated user reviews and rating, Y!7 Answers, Movie Insider Blog reviewer with user comments

Audience Overview

Primary: 35-49 Information Seeking Moviegoer
Behaviour: Active Moviegoer who wants the latest movie and entertainment news to make informed decisions about their entertainment choices. Wants to find out when the release of a movie is through Movie Screening time information and where their cinemas in their area are located
Education: A higher proportion of our audience has some college education or an associate/ bachelor’s degree than the category as a whole.

Secondary: 18-34 Social Moviegoer
Behaviour: Social Moviegoer who watch's the latest blockbuster trailers and clips, gets into the hype for an upcoming movie. Compares and contrasts their reactions, opinions, and interpretations of the movie with those of others through user reviews and organise their social activities with friends
Education: A higher proportion of our audience are currently studying or has some college education or a bachelor’s degree than the category as a whole.

Unique advertising and sponsorship opportunities

Movies Takeover
Own a key entry point into the Movies destination with a custom homepage execution
Custom Promotional Executions
Engage the audience with a promotional offer to drive to key events, releases, product associations; opportunity to build customer databases through opt-in elements
Summer / Winter Movie Guide Sponsorship
Opportunity for a brand to reach a broad demographic (21-54), build an association with one of the leading leisure activities for Australians and be associated with the hype of blockbuster releasers during key periods
Movies Event Sponsorship
From local to international Film Festivals to the key Hollywood events of the Oscars – custom brand integration leveraging from the editorial coverage

Ad Units

• Medium Rectangle
• North Leaderboard
• South Leaderboard
• SKY
• Video
• Floating Ad Display
• E-clip