Music

Product Overview

Australia’s #1 destination for free online streaming of music

• Largest free music video catalogue (over 7,000!)
• 40 pre-programmed internet radio stations
• Personalised radio and video stations which predict your tastes based on your track ratings
• Original content programming eg. Summer Music Festival Guides, interviews etc.
• Exclusive features eg. global video premieres Artist information; photos, bios, profiles, etc.
• Comprehensive real-time gig guide
• Latest music news across all music genres

Audience Overview

Our audience: 14-34 year old music lover
Behaviour: Tendency for higher engagement across the music site, especially the homepage for the latest news, viewing the hottest music videos and engaging with the artist via the comprehensive artist pages.
Education: A higher proportion of our audience has some college education or a bachelor’s degree, or are currently studying.
Financial status: Tend to be big spenders (52%).
Media consumption: They are slightly heavier than average consumers of mainstream media (particularly drama and pay TV). Aside from Music they use the Internet for entertainment, audio, blogging and publishing.
Technical Expertise: Experienced users, 23% more likely to use the Internet more than once a day (63%. Broadband at home (74%).

Unique advertising and sponsorship opportunities

Homepage takeover/blockout
BTYB position, media block and branded content. Leaderboard and MREC
Artist pages
Leaderboard/ Super banner, MREC, skyscraper. Video player can feature pre-roll video advertisement
Gig Guide/Competition/Dig It Or Dis It
BTYB position, as well as leaderboard, MREC and skyscraper

Ad Units

• Medium Rectangle
• Medium Rectangle 1
• North Leaderboard
• South Leaderboard
• SKY
• Video
• Floating Ad Display
• E-clip