Come and Yodel Down Under on our Y!7 blog, penned by a few of us in different roles to find out what's going on at Yahoo!7

The Yahoo!7 Blog

Monthly Wrap September

Key Takeouts

• Yahoo!7 reached 6.9 million Australians in September 2009, with active reach of 47.33%.
• Australians spent 575,759,000 minutes and had 89,927,000 sessions on Yahoo!7 in September 2009.

Engagement Metrics

• Yahoo!7 is a top choice for Australians online, and in September 2009 an average user of Yahoo!7: Visited 13 times; Spent almost 1 hour 24 minutes; Viewed 126 pages
• Yahoo!7 streamed over 4.81 million videos in September 2009 (Source: Yahoo! Data Mining September 2009)

Category Leadership

Yahoo!7 is proudly number 1 in the following subcategories:
• Broadcast Media Subcategory – Yahoo!7 TV now reaches 1,008,000 Australians online.
• Research Tools Subcategory – Yahoo!7 Answers now reaches 2,830,000 Australians online
• Photography Subcategory - Flickr now reaches 1,038,000 Australians online

Highlights

• Yahoo!7 Homepage reaches over 2.3 million Australians
• Yahoo!7 News reaches almost 1.8 million Australians
• Australians visiting Yahoo!7 Mail are spending more time on the site and coming back more often (visits per person up 12% vs. last month
• Yahoo!7 Sports reaches 660,000 Australians
• Yahoo!7 TV reaches 1,008,000 Australians
• Yahoo!7 Answers reaches over 2.8 million Australians

The Full Story