Come and Yodel Down Under on our Y!7 blog, penned by a few of us in different roles to find out what's going on at Yahoo!7

The Yahoo!7 Blog

Yahoo!7 Monthly Wrap

May 2009

Key Takeouts

• Yahoo!7 reached 4.8 million Australians

• Australians spent 234,265,000 minutes and had 37,222,000 sessions on Yahoo!7

Highlights

• Yahoo!7 is proudly number 1 in the following sub categories:
- Research Tools Subcategory – Yahoo!7 Answers now reaches 1,719,000 Australians online
- Photography Subcategory - Flickr now reaches 733,000 Australians online
- Multi-category Family and Lifestyle Subcategory – Yahoo!7 Lifestyle now reaches 533,000 Australians online

• Yahoo!7 Messenger, Flickr, Yahoo!7 Answers, Yahoo!7 Search and Yahoo!7 Sports all outperformed their respective subcategories in May 2009 vs. the previous month

• Australians rely on Yahoo!7 Finance for the latest updates on the global and local financial situation. Yahoo!7 Finance’s users spent 20% more time (per person) compared to the beginning of the year (January 2009).

The Full Story