Advertising Submission Guidelines & Policies

Submission Guidelines:

• Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.
• Standard creative must be submitted to your designated Media Delivery Coordinator 4 business days prior to campaign launch or campaign launch may be delayed. Rich media ads must be submitted 5 business days (or 10 days if to be run on the home page) prior to launch to enable thorough testing. Contact your Sales Representative for additional details.
• No Rich Media is to run on Flickr with the exception of in banner straming being available on the Upload Page MREC.
• Creative submissions should include the following:
o Advertiser name
o Yahoo!7 Insertion Order number
o Detailed trafficking instructions
o Creative files
o Alternate text (if applicable)
o Linking URL
o 3rd party tags (if applicable)
• 3rd party tags must be live at the time of submission to enable thorough testing before launch
• For Flash ads, an alternate image conforming to the designated gif/jpg specifications must be provided for use in the event that the user’s browser does not support Flash 6.0 and above

Yahoo!7 Advertisement Policy:

• Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
• Advertisements cannot resemble Yahoo!7 content.
• Advertisement must have a border.
• Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes,etc.) without that functionality actually existing. NO fake or simulated HTML interactivity.
• Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
• Yahoo!7 does not allow 3rd party serving of HTML/JavaScript code. Approved Yahoo!7 3rd Party Servers are only authorized to serve the alternate images and/or the click-thru urls.
• All advertisements will be reviewed by Yahoo!7 and are subject to approval by Yahoo!7 before placement on the site.
• Cookies may not be set on the Yahoo!7 network except by parties with a third party ad serving agreement.
• Yahoo!7 reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.
• The sponsor of any advertising message appearing on the Australian Properties is clearly identified either on the ad itself or, if the ad is smaller than an 88x31 button, on the resulting first level jump page.
* All advertising is subject to the full set of guidelines as described in the "Yahoo!7 advertising guidelines" document.

Policy Guidelines for Ads that Collect Personal Information:

Yahoo!7 allows advertisements to collect personal identifying information; however you may be asked to make changes to the ad units or include additional disclosure in order to be acceptable for advertising on Yahoo!7.

If you wish to collect personal information within advertisements, those ad units will need to:

1) Clearly identify your organization.
2) Provide a direct link to your privacy policy, adjacent to the submit button.
3) Clearly identify the purpose for collecting the information.

Additional disclosure may be required, depending on the type of advertisement. Please see your advertising representative for more information on required notices. Yahoo!7 will also label all such ad units with "ADVERTISEMENT".

Note: As stated above, cookies may not be set on the Yahoo!7 network except by parties with a third party adserving agreement.