Movies Takeover

Yahoo!7 Movies Takeover Placement

• Movies Homepage found here

Concept:

The Movies Takeover provides one of the best ways to showcase a recent release or teaser trailer to an upcoming film, as well as this you have a unique opportunity to showcase your latest product to a market that is relevant. It delivers maximum impact to the user and provides a compelling viewing experience that quickly captivates their attention, maintaining it while providing a reason to click through.

This part of the Movies Takeover is dealing with the creative served from the NT1 strap position that contains the video portion, however the Movies Takeover incorporates a complete package in order to complement your product, allowing for both a North as well as an LREC placement served along with the NT1 that further enhances the experience while providing other opportunities for a user to click through.

Please note that the North and LREC placements are to be served via a Third Party Vendor, you can find more information on Third Parties such as those allowed across our network, at the bottom section of this page. While the NT1 part of the movies takeover will require the below assets to be submitted so that we can implement this portion of the takeover.

How it works:

While the page loads an intro animation swf can be played, grabbing the users attention and offering a reason to click to expand and see "extended" content. This intro animation also allows for more freedom creatively and provides a way to provide a teaser that can lead into the extended panel.

Upon clicking to expand, a large extended panel is displayed, with dimensions of 950x548, it is within this panel that a video is played. Once the video has finished playing the loading animation swf is loaded in again at the end to finish the execution, this swf then remains there for the entire time, giving the user another chance to click and watch the video should they choose to do so.

Deliverables

Required Assets:

Gutters
• 2 static GIF/JPEG's - 160x800 (25kb max per gutter)
Mantle Assets
• 950x60 loading animation swf (40kb max)
• Corresponding fla file
• 24 frames per second or under
• Must use standard button with standardised clickTAG code
Video Asset
• 950x548 either compressed as FLV or uncompressed .avi or .mov. File size for uncompressed video file should be ~60mb to provide a good balance between quality and speed of compression to ensure delivery.
• 3mb max file size for FLV
• 15 seconds max playing time
• 16:9 aspect ratio
Alternative image
• 950x60 jpg/gif max file size of 20kb
Fonts
• Any non-system fonts used should be supplied in PC format
Click through URL(s)
• For the movies takeover three click through URL's can be supplied, one for the loading animation swf, one for the clickable portion of the video and another for the more info button that can direct to an about page for the film giving a synopsis or even the Yahoo!7 movies screening page if requested, for example. However please be aware that if only one is supplied then this will be used for all three click events.
• Can be direct URL or a Third Party click tracking URL

Optional Assets

Impression tracking URL
• 1x1 Third Party pixel impression tracking URL.

Submission guidelines and policy

• Transparency may be used in small areas in the extended layer but no transparent area can be clickable. If your proposed concept has a lot of transparency in it, then it should be sent to Yahoo!7 for review.
• An active close button must be visible for the duration of the expansion. Minimum hotspot 70 pixels x 30 pixels. It must prominently display the “X” symbol and the word “Close”. The close button should clearly stand out from the ad and page background and be placed in the top right of the flyover. Yahoo!7 may move the close button to ensure users can easily find it. Yahoo!7 may also reject any close button deemed unsuitable for a particular creative.
• No flashing or strobing images
• Ad message should be grammatically correct
• Creative is subject to Yahoo!7 approval

*In certain circumstances we can accept other formats for delivery. Please contact Ad Technology for more information.
Additional lead times may apply.

Rich Media Vendors/Third Party Servers

The LREC and North served as part of a Movies Takeover execution should be run via a Third Party Vendor and only via an approved vendor as listed under the heading "Third Party Vendor's currently allowed across network (excludes AU Homepage)" found here

Because the NT1 execution is a more custom and Rich Integration, it is 'built' and hosted by Yahoo!7. Please note that the term 'built' used here refers to us putting the assets together as a whole as well as adding propritry Yahoo! code in order to get them functioning correctly within our sites. The assets listed above will still need to be submitted to us and any creative changes are to be made by the agency assigned to the particular campaign running.

Please see above link for more detailed information regarding those Third Parties accepted.

For detailed information please visit the link below:

Advertising Submission Guidelines & Policies