Flash Guides
Download the Flash Creative Instructions Guide
(these are standard for all Flash creatives)
Download the Advanced ActionScripts Guide
(for Flash creative using file loading, multiple clickthroughs, forms and local connection objects)
Creative Gallery
Yahoo!7 offers advertisers the creative showcase to display the best online media campaigns.
Homepage In Banner Streaming LREC
Yahoo!7 Homepage In Banner Streaming
Please click on the position name to see a detailed list of specs associated with that position, these specs must also be adhered to along with the additional required specs and assets supplied on this page for the In Banner Streaming Placement. If the creative submitted does not meet the specs outlined then it is likely it will be rejected for resubmission.
- In Banner Streaming Front page position options:
- LREC/MREC (300x250)
- and also within expandable LREC's
How it works
Choose the Streaming Banner and you can reach your audience in two key ways.
One, a 30-second spot within the active browser page that engages the user in an interactive commercial. Two, the ad remains on the page after the streaming is finished, offering the user the chance to watch it again or just absorb the message. Either way, you've just garnered a user impression above and beyond the normal 30-second video spot.
In banner streaming video that is not to run on the Yahoo!7 front page and is run across the network in the various placement options available, is served using Third Party tech vendors. For build guides and templates please contact the vendor for specific instructions on their own process for tag generation and uploading, however please be advised that our specs seen here for network wide in banner streaming will have to be adhered to and not the Third Party that you choose to go through. These specs are also slightly different than the ones for the Frontpage seen below.
For more homepage video information please contact your Yahoo!7 Account Manager
Deliverables
Required Assets:
- Video
- High quality uncompressed AVI or MOV of a trailer not more than 30 seconds long. We will compress the trailer so we must have a high quality source. Video compressed from an already compressed source (such as an mpeg or compressed avi) will not look as good as video that comes from a uncompressed .avi. Source video files will not be accepted if they are less than 60mb 15/30 seconds. Precompressed FLV files are not acceptable.
- Stream duration may be 15 to max 30 seconds, video file for the FLV should be a max of 1mb, any greater and it is likely the video will be rejected for resubmission.
- Video can be in either 4:3 or 16:9 format.
- Flash SWF & FLA
- Both 300x250 fla and swf files required. The fla should contain a area within the stage in which the video is meant to be played within.
- Click through URL
- A direct URL may be used or a Third Party tracking URL.
- A different URL may be supplied for the alternative backup image to click through, again can either be a direct URL or a Third Party tracking URL. If a seperate one isn't supplied then the same one used for the flash creative will be used for the back up image.
- Alternative backup image
- 300x250 (LREC/MREC)
- Max file size allowed is 20kb.
- Fonts
- All non-system font's should be supplied in PC format.
Optional Assets:
- Loading Image, 300x250 gif or jpeg, max file size is 20kb.
- End image or animation 300x250 gif/jpeg or swf, 20 kb max file size for image and 40kb max file size for swf.
- Seperate tracking URL for the alternative image.
- 1x1 Third Party Pixel Impression tracking URL.
Please note that assets should be submitted 10 days in advance of the live date.
Also please note that .fla files and fonts in PC format are required assets and work on the ad cannot start until they are received.
Specifications
*In certain circumstances we can accept other formats for video delivery. Please contact Ad Technology for more information.
Additional lead times may apply.
- Uninitiated Streams (Video plays after the page has loaded without initiation by the user)
- Video stream must be a maximum of 1mb. Smaller video stream sizes will give better play ratios.
- 30 seconds maximum play time.
- Video plays once on page load.
- Looping is not permitted.
- Audio must be user initiated. See below for more details regarding this, such as the specifications to be met for audio initiated via on rollover.
- Audio Mute/Unmute and Play/Stop buttons are required.
- Replay and Pause buttons are optional.
- True streaming technology is highly recommended but not required.
- Benefits: Video will play without initiation.
- Initiated Streams (Video plays on user click)
- Video stream must be a maximum of 1mb. Smaller video stream sizes will give better play ratios.
- The video file may not start to download until the user has initiated the stream.
- Audio may play when user starts the stream.
- Audio Mute/Unmute and Play/Stop buttons are required.
- Replay and Pause buttons are optional.
- True streaming technology is highly recommended but not required.
- Benefits: Sound can start when video starts.
- Max file size for banner is 40kb, including the player buttons.
- Back up image required, max 20kb.
Video
- There are no frequency caps on the video portion of banners containing streaming video; the video can play every time the user sees the banner.
- The user click can activate progressive download streaming.
- There is a 30 second maximum on video stream length. For campaigns that exceed 30 seconds, you’ll need additional guidance. Please contact Ad Technology.
Audio
- Audio must be activated on user click.
- Additional Audio Information
- There is a 30 second maximum on audio served in conjunction with a video stream.
- Audio served independent of a video stream may be 15 or 30 seconds.
- Play/Stop and Mute/Umute buttons are required.
- Pause and Replay buttons are optional.
Rich Media Vendors/Third Party Servers
Rich Media run on the Yahoo!7 homepage currently can only go through the Third Parties listed here under the heading "Third Party Vendor's currently allowed on AU Homepage". Please check this page regularly for an up-to-date reference of what is allowed and detailed information regarding Third Parties.