Vertical Rectangle_240x400

Image Types : GIF, JPEG, FLASH	File Size :  Standard – max 20kb, Flash – max 40kb
Width: 240 pixels	Height: 400 pixels
Animation Allowed: Yes	Animation Time : 15 seconds (looping permitted)
Delivery Lead Time: Standard Ads - 4 days, Rich Ads - 5 days	Frame Rate: Max 24 frames per second
3rd Party Ad Serving Allowed: Yes	Border: all creatives must have a border
Sample: Click here	Page Sample: Click here

Placement Options:
• Briefcase
• Calendar
• Photos

Standard Specifications:

Animation
• Animation may run for 15 seconds (looping permitted). No strobing effects within banners are allowed.

HTML
• HTML code cannot exceed 3k.
• 2 images maximum, total file size of images cannot exceed 20k.
• Client-side imagemaps are acceptable and must be provided by the client.
• Forms tags in HTML code must use "get" in the method.

Flash
• Download the Flash Creative Instructions Guide (these are standard for all Flash creatives)

HTML/DHTML/Javascript Ad
• All Javascript creative is reviewed on a case-by-case basis. Javascript code cannot exceed 3 kbytes.
• If Javascript code exists with HTML, then the total filesize cannot exceed 3 kbytes.
• Javascript files may be referenced remotely in which case the remote javascript file can be a maximum of 6 kb.
• 2 images maximum, total file size of images cannot exceed 20kbytes.
• All actions must be initiated by user click. No mouseover starts.

Linking URL
• Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78 )

Java
• All Java creative is reviewed on a case-by-case basis.
• Javascript and HTML accompanying the Java applet must not exceed 3kb in file size.
• All actions must be initiated by user click. No mouseover starts.
• Yahoo must be able to track user click-thrus. Yahoo!7 will help advise developers on how to implement this.
• Java banners may not exceed 50K. This includes all primary and supporting files (.gif/.cab/.jar etc.).

Rich Media Options:

Rich Media placements must be scheduled and priced at time of campaign booking.
• In Banner Streaming
• Polite Download

At present most of the rich media run on Yahoo!7 properties is run through Eyeblaster, and their approved products are well tested on our network. Yahoo! has relationships with many excellent Rich Media vendors world-wide and we will attempt to accommodate any need your campaign has. If you would like to use another vendor please talk with your Account Manager to arrange testing and ensure your campaign is handled appropriately. Rich Media run on the Yahoo!7 homepage cannot be third party hosted.

Advertising Submission Guidelines & Policies