Audio Player Streaming

Audio Player Streaming

Audio/Radio Player Streaming ad units run within Yahoo!7 Music. These ads use 100% real estate and garner the user's full attention. Streaming ad units perform well in media player environments due to high user bandwidth.

Specifications:

Stream Ad Duration

• 15 or 30 seconds (if 60 seconds email Ad Technology)

Corresponding Ad Units

DataWindow (DW) Required: 180x150

This 180x150 ad unit runs simultaneously with the video stream. This portion of the ad is clickable. It appears for the duration of the stream and then replaced by content.

• 40k max file size (Flash)
• 20k max file size alt image (.gif, .jpg)

Audio Formats Accepted

• WAV (Stereo, 44.1 KHz, 16bit or higher)
• AIFF (Stereo, 44.1 KHz, 16bit or higher)
• CD Audio/Music
• DAT
• MP3 (Stereo, 44.1 KHz, 16bit, 320kbps)

NOTE:
Yahoo!7 will review your capture upon submission to check for quality and compatibility

3rd Party Serving / Tracking

Datawindows (but not streams) may run with a redirect and a 1x1 pixel to track clicks and impressions via an approved third party vendor.

The datawindow component and streaming audio may not be served by a third party.

Rich Media Vendors/Third Party Servers

At present time most of the rich media run on Yahoo!7 properties is run through Eyeblaster and their approved products are well tested on our network. Yahoo! has relationships with many excellent Rich Media vendors world-wide, and we will attempt to accommodate any need your campaign has. If you would like to use another vendor, please talk with your Account Manager to arrange testing and ensure your campaign is handled appropriately. Rich Media run on the Yahoo!7 homepage cannot be third party hosted.

Advertising Submission Guidelines & Policies