Flash Guides
Download the Flash Creative Instructions Guide
(these are standard for all Flash creatives)
Download the Advanced ActionScripts Guide
(for Flash creative using file loading, multiple clickthroughs, forms and local connection objects)
Creative Gallery
Yahoo!7 offers advertisers the creative showcase to display the best online media campaigns.
Clickable Video Player Streaming SAV30 or VID (Preroll)
Clickable & Embedded Video Player Streaming
Video player ad units run within Yahoo!7 media players across the network, this in turn means that your product is showcased to a large audience that understand the power of video, they use this medium every day to view the content that they wish and while doing so they will be witness to the product on display.
- Yahoo!7 Video Players Placements:
- Music Video Player
- News Video Player
- Entertainment / TV Video Player
- Lifestyle Video Player
- Sports Video Player - SAV30 only, no VID
- No SAV30/VID on Yahoo!7 Video
How it works
There are two types of players across the Yahoo!7 network that give you this possibility. One, the Clickable Video player, upon clicking of a link to request playing of some form of video content, the user will be presented with a video player at a larger resolution in a window over the top of the content. Before the video starts, a 15 to 30 seconds advertisement will be shown, upon completion of the advertisement, the content the user requested will be displayed.
The second video player found across the network is known as an Embedded Player, within this video player rather than a new window being displayed, the video content will play inline with the page, however as per the Clickable Video Player before the content is played, a 15 to 30 second advertisement will be displayed, once the advertisement finishes the content the user requested will be displayed.
Please be aware that there is a frequency cap on both Clickable and Embedded Video Players for advertisements, in these regard an advertisement will be displayed for every 1 in 3 video streams, this ultimately means that for every three videos that a a user watches they will see just the one advertisement.
The benefits of using either player are quite significant, beside the user reach and the targeted audience you can capture, the video players have a few added options. While the video advertisement is playing it is possible to click through to the advertisers chosen URL, this won't interrupt the user's viewing experience, further to this a call to action can be displayed over the video when the user rolls over it, this text can help to elevated your brand and provide context for the video advertisement currently playing.
Deliverables
Required Assets:
- Video
- High quality uncompressed AVI or MOV of a trailer of 15 to max 30 seconds in duration. We will compress the trailer so we must have a high quality source. Video compressed from an. Source video files will not be accepted if they are less than 60mb 15/30 seconds. Pre-compressed FLV files are not acceptable.
- Stream duration may be 15 to 30 seconds.
- The preferred format for delivery is uncompressed or high quality .avi or .mov files.
- 400x300 minimum capture settings (taken from the master source) or export settings.
- Minimum acceptable quality for a 30 second .avi is 60mb. For 15 seconds 30mb is the minimum acceptable size. There is a recommended maximum file size of 250mb, this will ensure a balance between quality and build time.
- In certain circumstances we can accept other formats for delivery. Please contact Ad Technology for more information. Additional lead times will apply.
- 4:3 Aspect Ratio
- Frame rate 29.97 for 25 frames per second
- Click through URL
- May be a direct URL or a third party click tracking URL
- Call To Action Text
- Call to action text Up to max 40 characters including spaces, please note that a character limit above this cannot be allowed as it'll cause the text to get truncated.
OR
- Call to action Image
- An image can be used for the call to action, so that upon rollover the user will be displayed a nice graphic accompanied with text in order to try and captivate their attention. Image dimensions should be no larger than 150x50 with file size no greater than 20kb to ensure best quality and performance.
Optional Assets:
- Third Party Impression tracking URL
- Third Party impression tracking tag.
Streaming Asset Submission Guidelines
Streaming assets must be delivered to Yahoo! 5 business days prior to campaign launch or campaign launch may be delayed. Contact your Sales Representative for additional details.
Delivery by FTP site or other online methods is preferable however delivery by CD ROM or DVD is acceptable.
Physical Delivery Submit to:
Ad Technology Yahoo!7 Level 2 Pier 8/9 23 Hickson Road Millers Point NSW 2000
Include with all assets:
- Advertiser
- Campaign Title
- Sender's Name
- Sender's phone #
- Sales Rep Name
- Insertion Order #
- Spot titles and lengths
Third Party Details
Please note that the Video Players are proprietary Yahoo! creations and as such unfortunately cannot be Third Party served, they do however as noted above, allow for ways to track the performance of your Streaming Video Player campaign via Third Party click tracking and Impression URL's. Please supply separate unique tracking URL's for each placement you wish to track so the data isn't compromised.