Flash Guides
Download the Flash Creative Instructions Guide
(these are standard for all Flash creatives)
Download the Advanced ActionScripts Guide
(for Flash creative using file loading, multiple clickthroughs, forms and local connection objects)
Creative Gallery
Yahoo!7 offers advertisers the creative showcase to display the best online media campaigns.
In Banner Streaming LREC, N or SKY
How it works
Choose the Streaming Banner and you can reach your audience in two key ways. One, a 30-second spot within the active browser page that engages the user in an interactive commercial. Two, the ad remains on the page after the streaming is finished, offering the user the chance to watch it again or just absorb the message. Either way, you've just garnered a user impression above and beyond the normal 30-second video spot. Inbanner streaming video that is not on the Yahoo!7 front page is served using third party tech vendors. For build guides and templates please contact the vendor. For homepage video information please contact your Yahoo!7 Account Manager
Specifications
In Banner Streaming recommended to run in:- LREC/MREC (300x250)
- Leaderboard (728x90)
- Vertical Rectangle (240x400)
- Monster (425x600)
- and also on expanding ads
Uninitiated Streams (Video plays after the page has loaded without initiation by the user)
- Video stream may be a maximum of 1mb. Smaller video stream sizes will give better play ratios.
- 30 seconds recommended play time.
- Video plays once on page load.
- Looping is not permitted.
- Audio must be user initiated.
- Audio Mute and Stop buttons required.
- Replay button is optional.
- True streaming technology is highly recommended but not required.(Benefits: Video will play without initiation).
Initiated Streams (Video plays on user click)
- Video stream may be a maximum of 10mb. Smaller video stream sizes will give better play ratios.
- The video file may not start to download until the user has initiated the stream.
- Audio may play when user starts the stream.
- Audio Mute and Stop buttons required.
- Replay button is optional.
- True streaming technology is highly recommended but not required.
- Benefits: Sound can start when video starts.
- Max file size for banner is 40k, including the player buttons.
- Back up image required, max 20k.
Video
- There are no frequency caps on the video portion of banners containing streaming video; the video can play every time the user sees the banner.
- The User Click can activate progressive download streaming.
- We recommend a 30 second maximum on video stream length to keep users engaged.
Audio
Audio may be activated on any user click. Activation on rollover is allowed with the following restrictions:- On rollout audio must immediately stop.
- A 1 second delay between rollover and the start of the audio is required.
- Yahoo!7 may reject ads which include audio on rollover that has a negative user experience.
- There is a 30 second maximum on audio served in conjunction with a video stream.
- Audio served independent of a video stream may be 15 or 30 seconds.
- Play, Stop/Pause, and Mute buttons are preferred; Stop/Mute and Start buttons are required.
Rich Media Vendors/Third Party Servers
Rich Media run on the Yahoo!7 homepage currently can only go through the Third Parties listed here under the heading "Third Party Vendor's currently allowed on AU Homepage" in terms of running an In Banner streaming creative from within an LREC on the homepage. Please check this page regularly for an up-to-date reference of what is allowed and detailed information regarding Third Parties.
If your creative is to serve across the Yahoo!7 Network then only the Third Party Vendors listed under the heading "Third Party Vendor's currently allowed across network (excludes AU Homepage)" on the same link provided above are allowed to run.
Please see link here for more detailed information regarding Third Parties.