Expandable

Expandable ad units offer more real estate than traditional media. The expandable panel runs in current ad positions, and you can include anything you would normally put on a web page (including additional information, dynamic data, video streaming, data collection, interactive games, and more).

Placement Options:

Expandable ads are available in most properties except the following:

• Chat
• Flickr
• Y7 Mail
• Messenger Insider
• Cars
• Jobs
• Local
• Y!7 Music *Available on Y!7 Music 728x90 Leaderboards only.
• Answers
• Disney.com.au *Available on Disney Channel only
• External category networks

Specifications:

Expandable:

• Mouse Over / Mouse Off: If the creative is set to initiate on mouse over to expand; then the panel must retract when on mouse out
• Click Open / Click Close: If the creative is set to initiate on expand on click; then the panel must retract on click via a close button, which needs to be prominent and have the text "close" displayed on it.
• Please note that there cannot be a combination of user initiation, so for example it cannot be on mouse over to expand but on click to close.
• The retracted ad may not animate for more than 15 seconds. The expanded ad may animate as long as it remains expanded.
• Dimensions and file sizes on tech vendor sites may not be accurate. Yahoo!7 AUNZ specs are in the table below.
• Audio may be activated on any user click. Activation on rollover is allowed with the following restrictions:

1. On rollout audio must immediately stop.
2. A 1 second delay between rollover and the start of the audio is required.
3. Yahoo!7 may reject ads which include audio on rollover that has a negative user experience.

• Expandable ads that use In Banner Video Streaming are also allowed.

Individual Ad Unit expansion specs:

*Max file size for initial Flash + Max file size for expanding panel

**The 300x250 ad expands to the left on the following Yahoo!7 sites: Entertainment (TV Portal), Cars, Finance (except Finance News), Games, The Great Outdoors, Groups, Lifestyle (including all magazine sites), Kids (Yahooligans!), Mobile, Personal Finance, Photos. If the ad is positioned on the left side of the page, it should expand to the right, and vice versa.

+DoubleClick/Motif and PointRoll are currently the only Rich Media vendors approved, on a case-by-case basis, to run the expandable ad format for the 234x60 on the Yahoo! Messenger IM client.

Positions are subject to change. Please always check the ad spots relevant to your campaign. For more information, please contact Ad Technology.

Rich Media Vendors/Third Party Servers

Rich Media run on the Yahoo!7 homepage currently can only go through the Third Parties listed here under the heading "Third Party Vendor's currently allowed on AU Homepage" in terms of running an In Banner streaming creative from within an LREC on the homepage. Please check this page regularly for an up-to-date reference of what is allowed and detailed information regarding Third Parties.

If your creative is to serve across the Yahoo!7 Network then only the Third Party Vendors listed under the heading "Third Party Vendor's currently allowed across network (excludes AU Homepage)" on the same link provided above are allowed to run.

Please see link here for more detailed information regarding Third Parties.

Advertising Submission Guidelines & Policies