Flash Guides
Download the Flash Creative Instructions Guide
(these are standard for all Flash creatives)
Download the Advanced ActionScripts Guide
(for Flash creative using file loading, multiple clickthroughs, forms and local connection objects)
Creative Gallery
Yahoo!7 offers advertisers the creative showcase to display the best online media campaigns.
Standard Homepage Ads
• C Link
• MREC/LREC
• OTP
• Marketplace Ads
• Partner Buttons
• Sponsored Links
• Finance Sponsorship
• Sport Sponsorship
• TV Sponsorship
C Link
Text Specifications
• Maximum 40 characters including spaces
• No bold, no italics
• Capital letters may only be used to capitalise proper nouns. Only the first letter may be capitalised. This includes brand names.
• The text message should reflect the advertiser brand, and state the advertiser if this is not clearly shown in the image.
• Text should not include a URL.
• Text should not include the words "click here"
• Font style, size and colour is controlled by the Y!7 front page style sheet and cannot be customised.
• Images may not be used in place of text
• Text must be grammatically correct and without abbreviations
• Image must represent the brand or product
• If the image is smaller than 50x15, the remaining area must be transparent
MREC 300x250 – LREC
Specifications
• No strobing or flashing effects
• Advertisement must be PG rated
• Ad message should be grammatically correct
Rich Media Options:
Rich Media placements must be scheduled and priced at time of campaign booking. For specs click on links below:
• Inline Video
• OTP
Marketplace Ads MKTP1 - MKTP4
Text Specifications
• Max 20 characters on the top line heading including spaces
• Max 32 characters on the second line descriptor including spaces
• Maximum two lines
• No bold text
• No italic text
• Capital letters may only be used to capitalise proper nouns. Only the first letter may be capitalised. This includes brand names.
• No URLs in the text.
• Text should not include the words "click here"
• The text message should be relevant to the advertiser.s brand and offering
• Text should not include a URL
• Font style, size and colour is controlled by the Y!7 front page style sheet and cannot be customized.
• Images may not be used in place of text
• Text should be grammatically correct and without abbreviations
• The image along with the text should be relevant to the advertiser's brand and offering
• Image must not have a border
• NO transparent backgrounds
Partner Buttons PART1 - PART8
Text Specifications
• Limit of 18 characters
• One line of text only (irrespective of character limit)
• No bold text
• No italics
• Capital letters may only be used to capitalise proper nouns. Only the first letter may be capitalised. This includes brand names.
• The text message should be relevant to the advertiser.s brand and offering
• Text must include a clear call to action . e.g. Buy, Find, Sell, Book, Check, Compare and must reflect the advertiser brand.
• No URLs in the text.
• Text should not include the words "click here"
• Due to the nature of this position and length of tenancy, final text must be signed off by Yahoo!7 before going live.
• Font style, size and colour is controlled by the Y!7 front page style sheet and cannot be customised.
• Images must not be used in place of text
Sponsored Links SL1 - SL4
Text Specifications
• Maximum 40 characters, including spaces and the formatting shown (with dash)
• Second line must be brand/company name only, maximum 20 characters
• Copy must not exceed one line (even if it is within the character guide)
• Copy must include a dash, with the brand name shown after the dash
• No bold text
• No italic text
• No URLs in the text
• Capital letters may only be used to capitalise proper nouns. Only the first letter may be capitalised. This includes brand names.
• Advertiser brand name should not be a URL.
• Text should not include the words "click here"
• The text message should be relevant to the advertiser.s brand and offering
• Text must be grammatically correct and without abbreviations
• Font style, size and colour is controlled by the Y!7 front page style sheet and cannot be customized.
• Images may not be used in place of text.
Finance Sponsorship – FINSP
Sport Sponsorship – SPSP
TV Sponsorship – TVSP
Standard Specifications:
• Position only available in conjunction with TV property sponsorship• Position is image only
• Any text to the left of the image to be decided by Yahoo!7 Editorial
Animation
• Animation may run for 15 seconds (looping permitted). No strobing effects within banners are allowed.
HTML
• HTML code cannot exceed 3k.
• 2 images maximum, total file size of images cannot exceed 20k.
• Client-side imagemaps are acceptable and must be provided by the client.
• Forms tags in HTML code must use "get" in the method.
Flash
• Download the Flash Creative Instructions Guide (these are standard for all Flash creatives)
HTML/DHTML/Javascript Ad
• All Javascript creative is reviewed on a case-by-case basis. Javascript code cannot exceed 3 kbytes.
• If Javascript code exists with HTML, then the total filesize cannot exceed 3 kbytes.
• Javascript files may be referenced remotely in which case the remote javascript file can be a maximum of 6 kb.
• 2 images maximum, total file size of images cannot exceed 20kbytes.
• All actions must be initiated by user click. No mouseover starts.
Linking URL
• Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78 )
Java
• All Java creative is reviewed on a case-by-case basis.
• Javascript and HTML accompanying the Java applet must not exceed 3kb in file size.
• All actions must be initiated by user click. No mouseover starts.
• Yahoo must be able to track user click-thrus. Yahoo!7 will help advise developers on how to implement this.
• Java banners may not exceed 50K. This includes all primary and supporting files (.gif/.cab/.jar etc.).